The CDV5 Foundation
We are deeply committed to supporting children, families, and communities in Greater Grand Rapids and select regions around the world by connecting them to the resources needed to discover and fulfill their unique purpose in life.
Passion Areas
CDV5 FoundationWe partner with causes and organizations that are closely aligned with our passions in five key areas.
Children’s Health: Emotional, Mental, and Physical Wellbeing
Children hold a special place in our philanthropy. That’s why we support a future where every child in West Michigan has access to the resources needed to grow healthy and strong.
Mental Health and Wellness
We believe mental health and overall wellness are intrinsically linked to every aspect of our lives. That’s why we support creative solutions that address a problem at its source and provide access to interventions that help people feel better and live more fully.
Entrepreneurialism
We support creative opportunities to bring products and services to the marketplace. In doing so, we increase economic stability among individuals and families and foster a vibrant business sector. That’s why we support entrepreneurialism, especially among women and youth, as they pursue the next generation of innovation.
American Values
We believe in America as a land of opportunity and freedom. That’s why we support opportunities to increase awareness of the values that can unite our communities and our country.
Direct Assistance
We champion people through targeted and anonymous giving when a small investment creates a unique opportunity to change the course of a life.
About the CDV5 Foundation
Our mission is to help others reach their full potential and sustain long-term health and vitality.
We believe that when people are given the opportunity to use their unique talents and abilities, they not only thrive as individuals but their communities also grow and flourish.
About Cheri DeVos, Founder
Cheri DeVos established the CDV5 Foundation with her family as a way to support numerous causes and organizations, primarily benefiting children and families through education, health, and wellness initiatives in Greater Grand Rapids and select communities worldwide. Cheri is also the founder of Baton Collective, a commercial real estate and business management company she co-owns with her five children. The organization invests in businesses and communities by supporting good ideas and great people and actively engaging with others to create a lasting positive impact for both residents and visitors.
Baton Collective’s diverse portfolio includes retail, restaurant, commercial, and office real estate, including the redevelopment of Ada Village, Michigan Sports Academies, Otter Air Services, the Michigan locations of Foxtail Coffee, and Ottawa Beach General Store.
Cheri also serves as an active member of the board of directors for her family business, RDV Corporation. Previously, she was the vice president of corporate affairs and director of health and beauty marketing for Amway, the world’s largest direct selling company. She also spent 20 years as a board member for Amway.
Cheri DeVos is involved in various philanthropic and community initiatives in West Michigan and beyond. She has served as the chair of the Orlando Magic Youth Foundation, the executive vice chair of RDV Sports, and on the governing board of the Orlando Magic NBA basketball team.
An alumna of Hope College, Cheri is a past member of the Hope College Board of Trustees and the Hope College Business Advisory Council.
Cheri has five children—Hannah, Katie, Benjamin, Jessa, and Addie—and four grandchildren. She resides in West Michigan.
Apply Now
If your organization or project fits with CDV5 Foundation’s Passion Areas and you would like to pursue a request for funding, please follow the instructions to apply.
Requests can be submitted at any time. They are reviewed on a rolling basis, and the process usually takes three or four months from application submission to notification. While hundreds of worthy organizations and projects apply for funding each year, unfortunately, the foundation is not able to support them all.
For more information, please review our answers to frequently asked questions.
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